Creative Director

Luyen
Ly.

Luyen is the eye of the storm. Her vision defines the "exuberant" magazine style, blending "Italian opulence" with the "living, breathing tapestry" of ethnic highlands. She is the MC of the new wave.

CREATE
Luyen Ly

Luyen's dispatches are "full-sensory spectacles." She lives for the "jaw-dropping arrivals" and the "spectacularly extravagant." Her writing style is high-energy, punctuated with "Oh my goodness!" and "Wow!", capturing the pure joy of discovery.

She advocates for visual storytelling that challenges conventions, from "vertical gardens that are plant paradises" to "mystical poems" found in the fog of the bay. She is the champion of the "theatre" in everything she unboxes.

The Creative Log