Style &
Concept.

The Vietnamese fashion scene in 2026 has become a global powerhouse of creativity. In the ateliers of Ho Chi Minh City (Saigon) and the concept houses of Hanoi like MAVEN, a new generation of designers is blending traditional craft with avant-garde silhouettes. Our expert reviews delve into the "New Wave" of style, where heritage isn't a museum piece but a living, breathing weapon of design.

When searching for the best fashion boutiques in HCMC or the top Vietnamese clothing brands, our guide focuses on construction, materiality, and cultural impact. Whether you are looking for bespoke tailoring in Saigon or the latest in sustainable luxury, our critics provide an unvarnished look at the architects of modern Vietnamese elegance.